Marketing has the potential to be incredibly effective if it’s done in the right way. The right colors and words can draw people in and get them interested in more than just what is actively advertised, but the other products and services in your inventory as well. The U.S. automotive industry knows a thing or two about marketing. EMarketer estimated that the entire industry will spend about $7.3 billion on digital platforms alone in 2015, and it will continue to grow past $12 billion by 2019.

Of course, auto sales are relatively consistent in the U.S., but how can companies be sure that these campaigns are bringing in enough revenue? If corporate believes that it’s worth spending upwards of $12 billion to market cars, how can they be sure that it’s a sound investment?

Results-driven marketing is possible with call recording.

Measuring ROI
Replay Call Recording software from Trisys records phone conversations and helps monitor the effectiveness of marketing campaigns in a variety of ways. Management can measure the total call activity per campaign, use a geographical map to pinpoint which of the campaigns are performing best on both local and national levels, and helps average the cost per advertising lead. Additionally, supervisors can measure which of their employees interacts best with the customers and judge how well call center operators follow up on leads and answer questions.

The data from such interactions can help you make the most of your activity. What do people respond well to? What questions do potential consumers ask again and again? Can we encourage shoppers to come into the show room? Have we gained a competitive edge? With answers to these inquiries in hand, marketers can better tailor their future campaigns and get a return on investment that not only shows encouraging growth but will also help the enterprise plan for future endeavors.

Increasing customer loyalty
As an automotive company plans for its future, the executives recognize that it’s important to use as many preexisting resources to keep customers coming through the door and onto the showroom floor year after year. Call recording software comes in handy in this regard as well – its reach can extend beyond the general use of measuring marketing campaigns, it’s useful for everyday work, too.

There’s only one way that a business is going to increase its client base – it needs to keep old customers interested in returning and it needs to entice new people investigating. Use what existing clientele say about the brand to boost the customer testimonials on websites and other material. After all, some of the best assets you can use are the customers that you already have in your client base.

Call Recording software from Trisys is an important tool of the sales department because it can help representatives by focusing on promotions, encouraging repeat business and teaching them how to handle different situations such as incoming calls and large call volumes, all the while delivering the highest level of customer service. Call recording is also has a valuable place in the service department. General car maintenance is a vital part of car ownership, and technicians can better their performances by listening to what their customers have to say.

Call recording for all
Call recording doesn’t need to stay in the call center – it can be used throughout a business to enhance and improve various aspects of everyday workflow. As a business owner, you know how valuable every resource is and how important it is to use each of them wisely. Making use of the aspects of your company that are already in place will not only save you money, but reinvesting in your customers and employees shows them that you couldn’t make it in the business world without them.